Sunday, March 15, 2015


Photo Credit:+ Q PERFUME BLOG

I haven't been quite active in my blog not only due to lack of time, but also because I haven't been presented to fragrances that I find worth writing about.
Since my last article about niche I have been feeling really disappointed with perfumery in general. Too many dull creations, too many blogs writing about them...too much of everything.

Last week I had a huge surprise when finally my newest PUREDISTANCE creation arrived.

The brand presents a dream in white & gold; a flow of happiness. An intimate escape from harsh reality. And that is exactly what it is. The harsh reality of 1000s of niche fragrances one copying another, one using more OUD than the other and finally an ESCAPE. I am happy to see that among so much olfactive stupidity someone finally presents something that it is worth buying. (I know many perfumers are hating me right now or shouting who she thinks she is...but that is the freedom of speech that millions are fighting for these days. In my blog, I say what I feel. Simple as that!*)

How beautifully crafted WHITE is. JAN you excelled yourself with this one!!
No wonder it is another Antoine Lie creation. He has also composed BLACK for the brand, which is a very sensual perfume. White is a mood transforming perfume that makes you fall in love.

Photo credit: PUREDISTANCE website

Following the trend of looking for local exclusive ingredients and their uniqueness PUREDISTANCE is presenting the following composition of Olfactive notes: Rose de Mai (France), Orris (Italy), Patchouli (Indonesia), Bergamot (Italy), Vetyver (Haiti), Tonka beans (Venezuela), Sandalwood (Mysore) and musk.  Concentration: 38% perfume oil

WHITE PERFUME EXTRAIT is a complementary fragrance to BLACK IMO. The sensuality continues to flow in a subtle, gentle and smooth provoking way.
At the very first whiff you understand what the brand is about. Happiness is a smile that does not show gum. It has style.
PUREDISTANCE is 100% niche because it reflects JAN E. WOS' personality: PUREDISTANCE is JAN and JAN is PUREDISTANCE. Impeccable manners with a sincere humor. 

The fragrance itself has an opening that brings a whiff of greens evolving a beautiful real rose. In my last article I mentioned the smell of real roses remember...well, PUREDISTANCE would never think of using something else in its compositions.
After a few minutes the creaminess of sandalwood will be rounded with Tonka unfolding the sensuality to the perfume shaped by a luxurious orris note. Vetyver brings a smokiness and a rare bitter chocolate undertone which is not so easy to find these days. Most vetyvers are simply earthy and dirty.

It is a delicious gourmet perfume that reminds me of another one that provoked as much as this one: Le 6 by Ida Delam. While Le 6 is a pure into the panties perfume, WHITE is more of an invitation. Just as BLACK, it won't press you against a wall and penetrate you right there. It will whisper something very charming with an understated wish to penetrate you. ;-)

Photo credit: Lucien Clergue

WHITE could be easily understood as the olfactive interpretation of French photographer Lucien Clergue black and white nudes.

Truth is that WHITE is not so has shades of BLACK.

*sample was provided by the brand as many or most of the perfumes are, and yet many of them I don't review because I didn't relate to them in a positive way. I keep an objective view even being friends with some of the brand owners. I am not paid or encouraged to write articles.

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